The Magic of the Cities.
Zen promotes the rediscovery of the obvious, which is so often lost in its familiarity and simplicity. It sees the miraculous in the common and magic in our everyday surroundings. When we are not rushed, and our minds are unclouded by conceptualizations, a veil will sometimes drop, introducing the viewer to a world unseen since childhood. ~ John Greer
Wednesday, May 16, 2007
Spider-Man 3: Web Of Influence In Kid-Culture
There are plenty of spins on the Spider-Man 3 record-breaking $382 million worldwide “priciest movie ever made” buzz…so I’m going to take a deconstructionist view about summer box office biggies, and look at the impact of media hype-fests on kids.
Not pickin’ on Spidey, here; haven’t even seen the flick yet, I’m talking about a global web of pop culture influence that has a much more nuanced reach.
Movie launches are inevitably 360 degree marketing surround sound, that part is a given: Kids are cocooned like flies in a sticky web of consumerism, marketers target “sticky eyeballs” with online advergaming, official video games (SM3 got mixed reviews) and some fun “user-generated” contests that tap into teens’ digital creativity with retailers like Target’s “spin a webisode” or social media tools like PhotoBucket’s campaign allowing its 39 million users to create “Spider-Man-braded slide shows” with their photos. Then there’s the ubiquitous junk food branding, jammies, toys, sheets, and home goods so even wee ones aren’t “left out” of the Spidey spin. This article, Caught In A Web At Age 3 weaves an educational spin on Marvel comic books software offering an alternative to tots’ exposure to the movie itself.
Turn down the media volume!