The Magic of the Cities.
Zen promotes the rediscovery of the obvious, which is so often lost in its familiarity and simplicity. It sees the miraculous in the common and magic in our everyday surroundings. When we are not rushed, and our minds are unclouded by conceptualizations, a veil will sometimes drop, introducing the viewer to a world unseen since childhood. ~ John Greer
Mexico City is the third most populated metropolis on the planet, after Tokyo and New York. Currently, less than 20% of journeys are taken in private vehicles, resulting in a congested public transport system, which introduces environmental and social problems, affecting the quality of life for Mexico City’s citizens.
As environmental awareness increases in the city, so has an interest in alternative ways of getting around. The local government has established a 15 year plan known as ‘Plan Verde’ – the Green Plan – which takes action preserving land of a high environmental value, public space, habitability, water supply, air quality, climate change, energy, solid waste control and mobility.
As part of this plan, Eco-Bici – the city’s cycle-hire scheme – was created. The long-term objective is that 5% of the city’s journeys will be taken by bike, both reducing the strain on a crowded public transport network and reducing pollution. If this goal is reached, the resulting reduction in greenhouse gases would be the biggest of any of Plan Verde’s programs.
Eco-Bici provides a clean alternative for moving short distances. It is the first in Latin America and the eleventh in the world, following cities such as Paris, Milan and Barcelona. Intended for short and casual trips, the introduction of Eco-Bici into the city takes advantage of its cycling infrastructure and aims to increase bike-based activities. To further encourage bicycle use, the main avenue in the city closes for a bike ride every Sunday, with up to 80,000 bikers taking part. [This Big City]